MARKETING CHALLENGES AND OPPORTUNITIES FOR SMALL PRODUCERS

“Towards a national coordination forum of learning from good practices on marketing”

A national seminar organized by CRTDA and AL MAJMOUA in partnership with OXFAM GB

Tuesday 29 April 2008
Crowne Plaza Hotel
9:00 to 14:30

Field experiences as well as studies concur to indicate that small producers often face blockages in marketing their products whether locally or externally.  This may be due to the combined effect of gaps in experience, management skills, location, market demand, and cash flow, in addition to gender specific obstacles, and the influence of other wider contextual challenges

Several NGO-led interventions have provided training, capacity building, accompaniment, and other forms of assistance and as such, have been able in many cases, to facilitate market access for poor people and small producers.

This seminar seeks to explore concrete marketing experiences and shed the light on conceptual and practical frameworks which may support organizations and groups concerned with marketing in identifying and accessing sustainable markets.

The objectives of this seminar are the following:
    a. Share and learn from concrete and practical marketing experiences by small producers as well as selected examples from the private sector
    b. Identify strategies for interventions aiming at improving market access

Speakers in the seminar include representatives of rural women cooperatives, marketing professionals, NGOs engaged in marketing initiatives as well as experts.

The seminar will provide space for inputs from speakers, plenary discussion and group work.

For more information, kindly find the seminar programme in attachment